Our new brand lets us take the spirit we know to be Pechanga into the reaches of the future. The Internet and social media can drive business. “It was scary for a lot of people, but look at all that’s happened in the world in 15 years. “Changing our brand is not something we’ve ventured into for more than 15 years,” said April Bouchard, director of advertising and brand at Pechanga Resort & Casino. The new, modernized logo and brand design marks a major transformation for Pechanga Resort & Casino, the largest resort and casino in California, elevating them into a broader landscape to better compete in the global digital landscape and with (brick and mortar) properties in Las Vegas. (PRWEB) Ma- The Pechanga Development Corporation which oversees Pechanga Resort & Casino, revealed a new brand identity today that precedes the $285 million resort expansion slated to complete at the end of 2017.
